From the Big Smoke to the Big Mountains

Justin Maxwell Perry

Twenty years originating, structuring and placing some of the most complicated financial transactions in the market. Former Head of European High Yield Sales at BNP Paribas, J.P. Morgan and UBS. Now building US private debt at Jackson Square Partners.

From the Big Smoke to the Big Mountains: a flat illustration of the London skyline below a rising blue wave, rising toward snow-capped peaks at sunset, labelled LONDON and BOULDER BOULDER LONDON
20+years in leveraged finance, London and the US
$335m+private debt originated since 2022
#1producer on the high yield desk at both BNP Paribas and J.P. Morgan
200+institutional investor relationships across the US and Europe
FINRA + FCASeries 7, 24 and 63; FCA Registered and FCA Derivatives Qualified

Twenty years of putting credit in front of the people who buy it

I build and run credit distribution businesses. The short version: I spent a decade running European high yield sales at three bulge-bracket banks, and since 2022 I've been building a US private debt platform from nothing.

What connects the two is the same skill: knowing what will actually clear the market before a deal launches. That comes from having sat on both sides of the phone — structuring transactions in debt capital markets / leveraged finance at Lehman Brothers, then spending years covering the real money and hedge fund accounts that decide whether a new issue works.

International Management Fellow at The Anderson School at UCLA, and a Finance and Accounting major with a Bachelor of Science in Business Administration from UNC's Kenan-Flagler Business School.

  1. Jackson Square Partners

    Managing Partner, US Private Debt, and CEO of the firm's US broker-dealer, Adventix Global Markets. Built the US platform from zero: seven transactions and $335m+ originated across fintech lending, data centers, AI infrastructure, energy and real estate.

  2. BNP Paribas

    Executive Director, Head of European High Yield Bond Sales. Led a team of four and was the desk's top producer every year, at what was then Europe's leading underwriter of high yield and leveraged loan new issues.

  3. J.P. Morgan

    Executive Director, Senior High Yield Bond Sales. Highest producer on the desk with $27m+ in P&L during J.P. Morgan's #1 league-table years, and lead placement on debut deals that opened new sectors of the market.

  4. UBS

    Executive Director, Senior High Yield and Distressed Credit Sales. Rebuilt a post-crisis desk's franchise; leading salesperson in financials and sovereigns through the Greek debt crisis.

  5. Lehman Brothers

    Associate to Vice President, Global Finance. Brought leading US issuers into the euro debt markets as Lehman became the #1 underwriter of euro-denominated debt for US issuers; moved to high yield sales in 2007.

How I work

A structurer's view of distribution

I came to sales from a structuring seat, so I read a deal the way an investor's credit committee will, and shape it before launch rather than defending it afterwards.

Lean by design

At Jackson Square I built a virtual advisory model: a proprietary origination network, outsourced analytics and presentation resources, and AI tools adopted early for research, financial analysis and client materials. Bulge-bracket output, boutique overhead.

Both sides of the Atlantic

FINRA Series 7, 24 and 63; FCA Registered and FCA Derivatives Qualified, with twenty years of relationships in London and New York. I can originate in one market and execute in the other without handing the client off.

Perspective

Trade policy and the cost of capital

How tariff announcements ripple through lender underwriting, and why closing complex financings in that environment rewards proactivity and agility over patience.

Read on LinkedIn

Private credit in the sectors that don't have a playbook yet

Notes from placing financings in merchant cash advance, data centers and AI infrastructure: what institutional lenders need to see before they'll underwrite a category for the first time.

Ask me about this

Get in touch

Open to senior roles in private credit, capital markets, distribution and origination, and available for select advisory engagements through Jackson Square Partners. Boulder or Denver, remote, or relocation for the right opportunity.